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The Results of October Opinion Poll Regarding Non-cash Payments

Research, Development and Evaluation Commission, Taipei City Government (TCG) conducted a poll in October about “non-cash payment experiences” and “payment methods,” “promotion of non-cash payment” and “possession of non-cash payment instruments.”
About payment methods, cash is the first choice for 53% of the 923 respondents, and 46% choose non-cash. For those prefer non-cash payment, 27% use credit cards, which tops the other non-cash methods. When further asked the most frequently used method other than cash (a one-answer question), credit cards are no. 1 (57%), electronic tickets come after (15%). In addition, about 20% of the respondents use cash only.
In regard to non-cash payment experiences, 83% of the respondents used non-cash payment at least once over the past year. In addition, for the methods they used (a multiple answer question), the first goes to credit cards (273) and the second is electronic tickets (55%). For the usage frequency of non-cash payment, the first is “once a week” (26%),“ followed by “it depends” (21%). Particularly mentionable is that males’ usage frequency is higher than females’; and the younger the respondents are, the higher the frequency is.
What do the respondents think about the implementation of Taipei City Government’s policy encouraging non-cash payment? 25% of the respondents know about the implementation in traditional markets; and, 66% are supportive of this policy. About “pay.taiei,” the mobile payment platform launched by TCG, 15% know about while 87% do not.
The last is about the possession of non-cash payment accounts or credit cards. Only 9% of the respondents do not have any account or credit card at all. Additionally, given a multiple answer question, the most possessed non-cash payment instrument is electronic tickets (80%), the next is credit cards (77%). And, among the 735 respondents who use electronic tickets, the most possessed instrument is EasyCard with 99%, followed by iPass with 20%.
Non-cash payment is a global trend. It is one of TCG’s important policies to reach the goal of becoming a smart city. The results of this poll, such as usage, consumer categories and consumption habits, are valuable references for policy development. In order to increase non-cash transactions, TCG policy will focus on encouraging the use of both sellers and buyers, reducing the elders’ resistance to new technology and providing them incentives.
The October 2019 poll is based on telephone interviews conducted in the evenings of October 30 to November 1, 2019, interviewing 923 people living in Taipei and aged 18 or older. The telephone numbers are randomly selected from residential numbers in Taipei City. The margin of sampling error is ±3.23% with a 95% confidence level.