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TWTC Nangang Exhibition Hall 2 Opens to the Public

*The Taiwan World Trade Center’s Nangang Exhibition Hall 2 officially opened on March 4. Together, the exhibition center’s two Nangang halls offer space for 5,000 booths, 38 meeting rooms, and all the top-notch facilities needed to attract major international trade shows and visitors to Taipei.
The government has built the exhibition halls in the neighboring Nangang and Xinyi districts as a dual-core, large-scale “national exhibition center” to operate and develop in synergy with the nearby Nangang Business Park, Neihu Science Park, and Taipei Music Center, further bolstering Taipei’s dominance in the nation’s exhibition industry.
Commissioner Lin Chung-chieh of the Department of Economic Development (DOED) noted that Taiwan's meetings, incentives, conferences and exhibitions (MICE) industry has performed quite well against international competition in recent years. Taipei attracts more than 60% of international conferences, trade shows, corporate incentive activities, and foreign visitors to exhibitions in Taiwan. With the expansion of the dual-core Xinyi-Nangang convention and exhibition center, the city’s share of the national MICE market is likely to continue growing.
The city government works in tandem with private-sector organizations to create an even more complete exhibition and convention infrastructure. The East District Gateway project is a case in point: business-friendly commercial zoning and developments like China Trust and Taiwan Life Insurance bidding the Taiwan Fertilizer C3 Land add to the fabric of the exhibition and business ecosystem of eastern Taipei.
Scoring high on growth, value-added offerings, innovation impacts, job creation, and industrial linkage, the MICE industry is like a locomotive driving economic growth in all sorts of other sectors. To stimulate the city’s economy and leverage its excellent advantages, the city government has designated MICE as a key industry and drawn up a MICE industry promotion strategy. Besides continued construction of MICE-related infrastructure and facilities, the strategy comprises the establishment of a MICE Project Office, which will provide one-stop specialized services, subsidize MICE events in Taipei, attract large-scale international conferences to Taipei, invite industry leaders to serve as city ambassadors, form a specialized team to support businesses holding corporate events in the city, and many other practical initiatives to drive Taipei’s MICE industry forward.