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Mayor Vows to Promote Taiwan at Universiade Smartwatch Sponsorship Event

During his address, Ko expressed his gratitude to MediaTek, Acer Inc., and EasyCard Corporation for joining hands in sponsoring approximately 13,000 smartwatches for athletes and support staff participating in the sports event from all over the world.
As a country proud of its ICT prowess, Taiwan should seize the opportunity to boost its international profile by introducing its intelligent gadgets to the world, the mayor stressed.
Instead of launching a massive advertising campaign through international media outlets, the mayor pointed out that hosting the Summer Universiade this August is the best marketing opportunity for Taiwan. By presenting the best of Taiwan to the visitors, when they’re back in their homeland, they will be willing to share with people their pleasant experience during their stay here.
Regarding the functionality of the smartwatch, Ko told the media in the Q&A session that the timepiece integrates with EasyCard and features a heart rate monitor. The mayor dismissed concerns over difficulties encountered to solicit sponsors for the Universiade, noting that MediaTek and Acer are arguably some of the most well-known local businesses. He also remarked that the city government’s priority is not to secure cash sponsors for now but to let hosting the 2017 Summer Universiade be an opportunity to promote Taiwanese brands.