Mayor Attends Shiseido Taiwan’s 60th Anniversary Celebration
Mayor Ko Wen-je attended the 60th anniversary banquet of Taiwan Shiseido on March 8.During his address, the mayor noted that the company in Taiwan was established on a site along Renai Road back in 1957. It is considered the oldest cosmetic company in Taiwan. He praised the company for being in business for six decades and wished the event success. Ko remarked that the Taiwan Shiseido, with 60 years of history, is the Japanese brand’s first overseas operation. He also pointed out that the company is collaborating with 13 colleges and vocational schools on cooperative programs.Taiwan Shiseido also offers “social care cosmetic seminars” for elders and disabled individuals. The mayor lauded the company for not only being a successful enterprise, but also as one of the entities which are willing to take up social responsibilities. He expressed his gratitude to these businesses for their contributions.According to the mayor, statistics show that Asia accounts for half of the global cosmetic market, one of the major categories of cosmetics being care products: 80-percent of the earnings come from Asian markets. Taiwan Shiseido claims 25-percent of the cosmetic market in Taiwan, with over a third of its boutiques in Taipei City.Concluding his speech, Ko joked that he should evaluate whether Bravo (the Universiade Mascot) will require makeup as well.