Taipei, Osaka Flower Markets Strengthen Relationship
Taipei Flowers Auction Co. (Taipei Flower Market) established sister ties with Osaka-based JF Hyogokenseika Inc. (Umeda Flower Wholesale Market) in a ceremony on March 6 to mark the 30th year anniversary of the capital’s major flower wholesale market.During his address, Mayor Ko Wen-je reckoned that the twinning between the largest flower markets in Taiwan and Japan creates a win-win for both sides through closer collaboration and exchanges. In a marketing campaign, Taipei Flowers Auction Co. released a short film with the theme of “A Bouquet of Flowers” that tells the story of how a bouquet of flowers changes people and their surroundings, Ko pointed out. Drawing parallels between the bouquet of flowers and Taipei Flower Market, he hopes the City’s residents will seek to improve their taste and quality of life through the power of blossoms, strengthening Taipei’s image as a civilized and modern metropolis. According to statistics, the production value of Japanese flower market is ten times the scale of Taiwan’s. Thanks to the development of online platforms, onsite sales account for only 20 percent of the total sales for the Umeda Flower Wholesale Market. With nearly 95 percent of floral products being sold directly at Taipei Flower Market, it is necessary for the City to look to Japan for its experience in e-commerce and logistics as a means of boosting online sales.The mayor also took the opportunity to emphasize the diverse roles that ought to be taken by Taipei Flower Market. The facility should be developed to provide educational, recreational, and cultural purposes—for example holding classes on the art of flower arrangement and transforming itself into an international hub of floral merchandise.